Mount Vernon, GA September 1, 2004 -- Husband and wife team Andrew & Heather O'Brien introduce the launch of mossfeetshoes.com, their online boutique of custom embroidered leather soft soled shoes for babies and children, and leather slippers for adults.

Located in south Georgia between Macon and Savannah, Moss Feet Shoes™ are each made by hand in a smoke-free studio. Each pair of shoes is created with great care and attention to detail. All Moss Feet Shoes™ are made with top-quality fabrics -- buttery soft suede leather and felted wools, and each embroidery is carefully checked to make sure that every stitch is perfect. From the tiniest newborn suede slippers to leather sandals for toddlers and warm wool and leather slippers for adults, each pair of Moss Feet Shoes™ is a handcrafted original and are affordably priced to fit any budget.

The Moss Feet Shoes™ collection offers size sizes in baby and children's shoes and custom sizing for older children and adults. Dozens of embroidery designs are available, from trains and construction equipment for boys, to daisies and hearts for girls, as well as Chinese kanji symbols, a menagerie of animals, a full line of Celtic designs and unique designs such as pieces of sushi and dream catchers. Website visitors can peruse the gallery of custom shoes and embroideries, or contact the company for custom design information. Moss Feet Shoes™ is set up to accept Visa, MasterCard, online payments through Paypal, as well as checks and money orders. Wholesale inquiries are welcome.

The Background Story: Owned and operated by Andrew and Heather O'Brien, Moss Feet Shoes™ began in 2003, when the couple designed and began sewing wool slippers for their two young children. "We looked around for a great pair of unique soft shoes for our girls and never could seem to find a pair that fit well. When we couldn't find what we were looking for in an affordable price range, we decided that we'd just have to make them ourselves."

The O'Briens sold a few pairs of shoes to their friends' children and then introduced the line to an online community of mothers that Heather belonged to. The shoes caught on immediately and as word of mouth spread, the orders began rolling in. They experimented with hand-embroidered and appliqued designs before settling on machine embroidered designs. Late in 2003, the couple began using suede leather for their shoes rather than just felted wool and this was met with even greater enthusiasm from customers, and even more orders.

"I think we have been very lucky to have developed a large following of repeat customers. Word of mouth, family and friends and some very devoted customers have spread the word, all the while keeping their children comfortable and in style!"

For more information, contact Heather or Andrew O'Brien via their website at www.mossfeetshoes.com.




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